Who You Are Is, How You Coach
Charting Your Coaching Path with Intention
An experiential online workshop with
Wendy-Ann Smith & Pamela Larde
KNOW
Who am I?
Explore the strengths, values, motivations, experiences and identities you bring to your coaching, including what serves you now and what you may be ready to release.
RELATE
Who are we together?
Consider what happens in the space between coach and client and the experience you create through your presence, choices and ways of relating.
INTEND
Who am I becoming?
Bring the pieces together into your own intentional coaching path, not as a finished destination, but as an evolving expression of the coach and person you are becoming.
CONNECT
Who are they?
Turn your attention towards the person in front of you: their context, identity, ways of knowing and the assumptions you may bring into the encounter.
ALIGN
What kind of coaching life am I creating?
Explore the relationship between your coaching and your wellbeing, connection, integration and liberation and what you need in order to flourish.
YOUR PATH
What will you carry forward?
Bring your reflections together into an intentional coaching path what you want to embody, practise and create, and what you choose to carry forward into the coach you are becoming.
The People Behind the Workshop
Wendy-Ann Smith

Pamela Larde

Wendy-Ann Smith is a coaching psychologist, executive coach, researcher, educator, and author whose work explores ethical development, professional identity, human flourishing, and the development of the person within professional practice.
A registered psychologist in Australia and France and Chartered Psychologist in Coaching Psychology in the UK, Wendy-Ann has more than two decades of experience across coaching, psychology, education, research, and professional development. An early contributor to the integration of positive psychology and coaching psychology, her work now sits at the intersection of applied ethics, moral psychology, coaching psychology, and positive psychology, where she is advancing the emerging domain of developmental ethicality.
She is the founder of Ethics Forum International and architect of its global ethics ecosystem, which brings together scholarship, education, professional dialogue, publishing, and recognition through the Coaching Ethics Forum, Academy of Ethicality, Journal of Coaching Ethics, Ethical EDGE Insights, Ethics Beyond the Code™ programmes, and Champions of Courage Awards. She serves as Executive Editor-in-Chief of the Journal of Coaching Ethics and Ethical EDGE Insights.
Wendy-Ann is the lead editor of three books spanning positive psychology coaching, ethical development, and coach development: Positive Psychology Coaching in the Workplace (2021), The Ethical Coaches’ Handbook: A Guide to Developing Ethical Maturity in Practice (2023), and Ethical Case Studies for Coach Development and Practice (2024).
Across her work, Wendy-Ann is particularly interested in moving beyond professional practice as the application of techniques, competencies, and codes to explore the development of the person who practises. Her research, writing, education, and international dialogues examine how identity, experience, reflection, relationship, judgement, and courage shape who we become as practitioners—and how greater ethical capability and self-understanding can contribute to more intentional, humane, and flourishing professional practice.
Dr Pamela A. Larde is a leadership scholar, coach, educator, researcher, and author whose work explores the relationship between joy, human flourishing, identity, and transformation in our personal and professional lives.
Professor of Leadership Studies at Anderson University and Director of Education at the Institute of Coaching, affiliated with Harvard Medical School, Pamela has spent more than fifteen years studying post-traumatic growth, identity development, resilience, and the conditions that help people and communities flourish. Her scholarship on joy extends this work by examining joy as a multidimensional experience shaped by well-being, human connection, intentional practice, and liberation.
She is the Founder and President of the Academy of Creative Coaching and has contributed to the advancement of coaching through research, education, curriculum development, and service within the global coaching community, including her work on the scientific board for EZRA Coaching. She holds a Ph.D. in Leadership for the Advancement of Learning and Service and brings together academic research, lived experience, storytelling, and practical application in her teaching and writing.
Across her work, Pamela is particularly interested in moving beyond coaching as a set of techniques to explore how coaching can become a catalyst for human wholeness, meaningful change, and joy. Her research and frameworks invite coaches and leaders to consider how the environments, relationships, and practices they cultivate can help people move beyond simply navigating life and work toward lives characterized by greater agency, connection, purpose, and flourishing.
Who You Are Is How You Coach is grounded in Wendy-Ann Smith’s research into coach identity, self-concept, intentional development and ethicality.
Her research explores how coaches come to understand who they are, who they are becoming and how shifts in identity shape their practice. Her subsequent work on the intentional coach extends this inquiry into the ways reflection, lived experience and deliberate learning contribute to ongoing professional development and ethicality.
The workshop brings this research into conversation with Pamela Larde’s work on joy, flourishing, resilience and liberation, creating an experiential space in which coaches can explore not simply what they do, but who they are, how they relate, the coaching life they are creating, and who they are becoming.
Research foundations
Smith, W.-A. (2024). Identity: Shifting Sands of the Becoming of a Coach. Journal of Coaching Ethics, 1(9). DOI: 10.62882/tb3b6j37.
Read the paper in the Journal of Coaching Ethics
Smith, W. A. (2025). The Intentional Coach: Bridging Intentionality and Ethicality. Journal of Coaching Ethics, 2(1), 1–31. DOI: 10.62882/m8cjnh07.
Read the paper in the Journal of Coaching Ethics
Professional Recognition
ICF Continuing Coach Education
This workshop has been submitted for ICF Continuing Coach Education (CCE) approval. Confirmation is currently in process.
EFI Ethics & Ethicality Recognition
Participation in this workshop can contribute towards the Ethics Forum International Ethics & Ethicality Professional Recognition pathway.
Ready to Chart Your Coaching Path?
Tuesday 12 January 2027 | 16:00 Paris | 10:00 New York
Online via Zoom | 3 hours
€90 per person Non EFI members | €75 EFI members
Join Wendy-Ann Smith and Pamela Larde for three hours of reflection, conversation and exploration as you consider who you are as a coach, what happens in relationship with those you coach, the coaching life you are creating, and who you are becoming.
Registration is processed securely through Ethics Forum International.


